Before you come to us, you need to ask yourself some questions. What is your purpose for establishing a web site? What goals do you have for the site? What are your objectives? Who is your targeted audience? How are you planning to keep people coming back?
We need to define the purpose of any project before we can develop it. The biggest question to ask yourself is why do you want to do this? Do you want to make money? Do you want to sell your products or someone elses? Do you want to share information? Do you want to offer a service? Do you need a blog? Do you need any social media? Do you want to include e–commerce with a shopping cart?
We need to set goals to determine a time frame for the project. For instance, one can design a start–up site with just a few pages for the first six months and then double to content and add e–commerce by the end of a year.
What are the objectives of the project? What do we do? For whom do we do it? How do we excel?
Who is our target audience and how are we going to reach them. Are they technical people or not? Are they children or adults? What type of computers do they use? How familiar will they be with the web? What kind of monitors will they use? Are they mainly English speaking or are their other languages involved?
Now that we got them to our site, how do we keep them coming back? There are various ways to keep your site from becoming stagnant. Making frequent changes and/or incorporating a blog can help tremendously to increase traffic.